Monday, August 15, 2011

The Much Needed Evolution of Cable

          There are many things in our culture that have sudden evolutionary leaps. It's usually without warning and it covers a specific item that had not evolved in a long time. I believe that the next big leap we will be seeing soon is the downfall of cable television, and the rise of streaming companies.

          Take Netflix as an example, specifically their instant stream option. Soon Netflix will no longer have the "ship to home" dvds and be completely instant stream active. No they haven't made an announcement about this, but it is bound to happen, it would be the biggest marketing move and would put them above their competition by a whole lot.

          On instant stream you basically select your shows, everything you could want you get to watch, without commercials and such. This is the way of the future. Instead of paying for 400 channels that you don't watch, you'll be paying for one service and get to pick what you want to watch and what you don't, and if you add a Pandora style meter you'll be able to get rid of all the shows you don't like and be suggested shows you might like, hence you'll always be introduced to new shows of your choosing.

         This might seem like it needs an extra touch, something to organize it, and I agree. Microsoft has unintentionally given us the best model for what tv could be like in the future with their Xbox 360 Live program. Within the layout of this service Xbox has joined Music, Movies, Games, and other internet services all on one package. This is brilliant, it's simple to use, looks clean and neat and would offer the consumer infinite personal customization possibilities. Why would you sign up for cable, which would inherently force you to pay for channels you don't watch, when you can have a company that allows you to pick and choose what you want to watch, when you want to watch it, all in one Netflix style package.

          Here is my shout out to all business men out there, please do what you do and make this a reality. By doing this you would revolutionize the media empire and quickly become one of the most famous companies in the world. I don't really care about credit, I just want this service right now. It'll eventually come to pass, this is a simple fact. Cable hasn't really changed all that much, the only recent leap was Tivo, though it was a good leap they only got their feet wet, there is a lot to do still and much room to grow.

        So business men and scientists, do what you do and change the industry forever.

   Love from your humble blogger,

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